Blog
Practical guides on Amazon PPC automation and wholesale sourcing, from ClearAcos.
Why Amazon Ad Spend Keeps Leaking on Out-of-Stock Listings
A structural blind spot in most Amazon advertising setups keeps paying for clicks on products that are already out of stock. Here's why it happens and how inventory-aware bidding fixes it.
1 August 2026
ACoS vs ROAS: Which Metric Should You Actually Optimize For?
ACoS and ROAS measure the same relationship from opposite directions, but optimizing for one over the other can lead to different bidding decisions. Here's how to pick.
18 July 2026
How to Vet a Wholesale Supplier Before You Commit
A wrong supplier decision is expensive and slow to unwind. Here's a practical checklist for evaluating a wholesale supplier before placing a first order.
30 June 2026
The Real Cost of Manual Amazon PPC Bid Management
Manual bid management doesn't just cost time. It costs the compounding effect of decisions that only get made once a week instead of every day.
10 June 2026
From Warehouse to Buy Box: What 'Amazon-Ready' Inventory Really Means
Sourcing a good product is only the first step. Here's what actually needs to be true before that product should get a single click of paid traffic.
22 May 2026
TACoS Explained: The Metric That Sees Your Whole Business
ACoS only measures ad-attributed sales. TACoS measures everything — and it's the number that tells you whether advertising is actually growing the business.
30 April 2026
CTR, CPC and CVR: The Three Numbers Behind Every Amazon Ad Click
Every Amazon PPC problem traces back to one of three numbers. Here's what each one actually measures, realistic benchmarks, and what a weak number tells you to fix.
14 April 2026
Auto vs Manual Campaigns: When to Use Each on Amazon
Auto and manual campaigns aren't competing options — they're two stages of the same process. Here's how to use them in the right order.
28 March 2026
Sponsored Products vs Sponsored Brands vs Sponsored Display: A Practical Guide
Three ad types, three different jobs. Here's what each one is actually built for, and where they fit relative to each other.
10 March 2026
Broad, Phrase, and Exact Match: Choosing the Right Amazon Keyword Match Type
The same keyword behaves completely differently depending on match type. Here's what each one actually controls, and why the difference matters for spend.
24 February 2026
The Tiered Funnel: Moving Keywords from Auto to Phrase to Exact
A structured, three-stage system for turning keyword discovery into profitable, tightly controlled campaigns — and the one rule that keeps it from working against itself.
8 February 2026
Negative Keywords 101: The Most Overlooked Amazon PPC Lever
Negative keywords don't get you more sales — they stop you paying for the clicks that were never going to become one. Here's how to use them without cutting into the wins.
22 January 2026
ASIN Targeting (PAT): Advertising on a Competitor's Product Page
Product Attribute Targeting lets you put your ad directly on a competitor's listing. Here's how it works and where it actually pays off.
5 January 2026
Top of Search vs Product Pages: Why Placement Bid Adjustments Matter
The same keyword performs differently depending on where the ad actually appears. Placement bid adjustments are how you pay more for the spot that earns it — and less for the one that doesn't.
18 December 2025
Buy Box and PPC: Why Advertising Without It Wastes Every Click
The Buy Box owner is who gets the sale when a shopper clicks 'Add to Basket.' Advertise a listing that's lost it, and every click you pay for goes nowhere.
2 December 2025